Privacy Policy | Merce Alta Distribuzione

This privacy policy describes how Merce Alta Distribuzione collects, uses, and protects personal information when you visit or use our online platform. We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR).

Who We Are

Merce Alta Distribuzione, located at 48 Via Luigi Alamanni, Florence, Tuscany, 50123, Italy, is the data controller responsible for the processing of your personal information collected through this service. We are involved in Goods Distribution & Logistics, providing services including international shipping, supply chain management, warehouse storage, freight forwarding, customs brokerage, last-mile delivery, and quality control inspection.

Information We Collect

We may collect several types of information in connection with your use of our site:

**Personal Information:** Information that can be used to identify you directly or indirectly. This may include your name, company name, job title, contact details (like address), and other information you provide when interacting with our site, such as filling out forms, requesting quotes, or communicating with us.
**Usage Data:** Information about how you access and use our site. This may include information such as your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.
**Cookies and Tracking Technologies:** We use cookies and similar tracking technologies to track activity on our site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

How We Use Your Information

We use the collected data for various purposes, based on different legal grounds:

**Performance of a Contract:** To provide and maintain our service, including allowing you to participate in interactive features of our service when you choose to do so. This includes processing your requests for services such as shipping, storage, or customs brokerage.
**Legitimate Interests:** To improve, personalize, and expand our service; to understand and analyze how you use our service; to detect, prevent, and address technical issues; to provide customer support; to communicate with you, including for marketing or promotional purposes (where permitted by law and your preferences).
**Legal Obligations:** To comply with legal and regulatory requirements.
**Consent:** Where you have given explicit consent for a specific purpose, such as receiving certain marketing communications. You have the right to withdraw your consent at any time.

Sharing Your Information

We may share your personal information in the following situations:

**With Service Providers:** We may share your information with third-party service providers to monitor and analyze the use of our service, or to contact you. These third parties are obligated not to disclose or use your information for any other purpose.
**For Business Transfers:** We may share or transfer your personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
**For Legal Reasons:** We may disclose your personal data in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or property of Merce Alta Distribuzione, prevent or investigate possible wrongdoing in connection with the service, protect the personal safety of users of the service or the public, or protect against legal liability.
**With Your Consent:** We may disclose your personal information for any other purpose with your consent.

Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this privacy policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer time periods.

Your Data Protection Rights

Under applicable data protection laws, you have certain rights regarding your personal data. These rights include:

**The Right to Access:** You have the right to request copies of your personal data.
**The Right to Rectification:** You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
**The Right to Erasure:** You have the right to request that we erase your personal data, under certain conditions.
**The Right to Restrict Processing:** You have the right to request that we restrict the processing of your personal data, under certain conditions.
**The Right to Object to Processing:** You have the right to object to our processing of your personal data, under certain conditions.
**The Right to Data Portability:** You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
**The Right to Withdraw Consent:** If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us by mail using the contact information provided below.

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

Children's Privacy

Our service is not directed to anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via a prominent notice on our service, prior to the change becoming effective.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us by mail:

Merce Alta Distribuzione
48 Via Luigi Alamanni, Florence, Tuscany, 50123, Italy.